Compliance is only half the story. The business opportunity in a well-architected consent program is substantial. Organizations that give customers meaningful choices, rather than just binary opt-in or opt-out, see dramatically better retention. One client of ours added a simple frequency toggle to their preference center, letting customers choose weekly emails instead of daily, and saw over an 80% reduction in customers opting out entirely. That's not a privacy win. That's a marketing win.

Streaming service providers are finding themselves in the spotlight of regulators with Sling TV entering the group chat and settling a paid $530,000 enforcement action with California's Attorney General for “failing to provide an easy to use method for consumers to stop the sale of their personal information and by failing to provide sufficient privacy protections for children”.

The California Privacy Protection Agency just issued its largest fine ever to a rural lifestyle retailer. Combined with recent enforcement patterns, it reveals where regulators are heading next.

As regulatory scrutiny and litigation risks around cookies and tracking technologies intensify, organizations must adopt robust, operationally sound practices to ensure compliance and maintain user trust. Below are five actionable best practices, featuring practical guidance and timing recommendations, to help your organization achieve and sustain cookie compliance.

Third-Party Risk Management has evolved from a simple compliance exercise into a mission-critical business function. Yet many organizations still struggle with programs that create more bureaucracy than security, frustrate vendors, and miss genuine risks.

At the first stop of 2025’s three stop tour of OneTrust’s annual TrustWeek event, their team unveiled one of its most significant platform wide updates  introducing AI agents that aim to eliminate 70% of manual privacy workflows. The FLLR team joined our partners at the Kimpton Eventi to witness what represents a fundamental shift in privacy technology capabilities.

Organizations invest millions in consent management platforms, yet 76% of websites still fail to honor CCPA opt-out signals. The disconnect isn't about platform limitations; it's about implementation expertise.

Most companies utilize only 20% of their CMP's capabilities, leaving critical compliance features dormant while regulatory enforcement accelerates across all 50 states.

Some organizations view cookie compliance the same way they view quarterly tax filings, a necessary evil that drains resources and delivers zero business value.

However, that mindset costs businesses untapped opportunities while competitors quietly transform cookie compliance into a strategic differentiator.

Most executives building digital strategies have never heard of the Video Privacy Protection Act. That's understandable. It was written in 1988 to regulate videotape rentals.

But this 37-year-old law has become a litigation risk facing modern digital businesses, and most organizations have no idea they're exposed.

What does your business need to know about consent and preferences when it comes to compliance, operations, and governance? Read our blog to find out.

The CPPA has recently had two high-profile enforcement actions around similar areas of cookie consent.

What does this trend indicate? Our take is that these enforcements aren’t about the monetary amount.

They’re a clear indication that privacy tech alone isn’t enough for organizations to remain compliant and generate business value. It needs to be coupled with proper governance.

Remember that moment when you just wanted to read a simple recipe online but first had to navigate through a labyrinth of cookie consent pop-ups? Or when you tried to quickly check the weather but were greeted by a wall of text about data processing? Welcome to the world of consent fatigue – that collective groan we all experience when faced with yet another privacy banner.

Ever wondered why your LinkedIn feed explodes with privacy posts every January 28th? While it might seem like just another awareness day created by social media managers with too much time on their hands, Data Privacy Day actually has a fascinating origin story that spans continents, involves international diplomacy, and yes – even includes a dash of political drama.