The Strategic Guide to Consent & Preferences

Consent & Preferences is an area that every business large and small needs to ensure they’re on top of. It directly deals with how customers can interact with your brand and the value proposition you provide them for your data. Digital governance is crucial for a consistent positive experience.

External Contributors:

  • John Henson, Henson Legal, PLLC

  • Matthew Pearson, Partner, Womble Bond Dickinson

  • Andrew Clearwater, Partner, Dentons, Privacy and Cybersecurity Practice

Key Takeaways:

  • Regulatory Check: What jurisdictions across the world require when it comes to cookie consent

  • Tech Glossary: What do cookie terms mean and how is your organization addressing them?

  • Best Practices: How can your organization go about consent & preferences in the most efficient way across departments?